For the best user experience, upgrade your browser.
Thanks for visiting! This site makes use of some web technologies not supported by Internet Explorer 9. To optimize your experience, please upgrade your browser. If you prefer, you can use a different browser such as Firefox, Chrome, or Safari.
"The business of sports has been completely transformed over the course of my lifetime, and Players is a riveting behind-the-scenes look at the beginnings of that revolution. I couldn't put it down." —Billy Beane
The astonishing untold story of the people who transformed sports, in the span of a single generation, from a job that required top athletes to work in the off-season to make ends meet into a massive global business. In the cash-soaked world of contemporary sports, where every season brings news of higher salaries, endorsement deals, and television contracts, it is mind-boggling to remember that as recently as the 1970s elite athletes earned so little money that many were forced to work second jobs in the off-season. Roger Staubach, for example, made only $25,000 in his first season as the starting quarterback for the Dallas Cowboys and wound up selling commercial real estate during the summer. Today, when Fortune reports that every athlete on its Top 50 list makes more than twenty million dollar per year, it's clear that a complete reversal of power has occurred right before our eyes.
Players is the first book to tell the astonishing narrative behind the creation of the modern sports business—a true revolution that moved athletes from the bottom of the financial pyramid to the top. It started in 1960, when a young Cleveland lawyer named Mark McCormack convinced a young golfer named Arnold Palmer to sign with him. McCormack simply believed that the best athletes had more commercial value than they realized—and he was right. Before long, he raised Palmer's annual off-the-course income from $5,000 to $500,000 and forever changed the landscape of the sports world.
In Players, veteran Wall Street Journal sports reporter Matthew Futterman introduces a wide-ranging cast of characters to tell the story of the athletes, agents, TV executives, and league officials who together created the dominating and multifaceted sports industry we know today. Beginning with Palmer and McCormack's historic partnership, Players features details of the landmark moments of sports that have never been revealed before, including how legendary Wide World of Sports producer Roone Arledge realized that the way to win viewers was to blend sports and human drama; the 1973 Wimbledon boycott, when eighty-one of the top tennis players in the world protested the suspension of Nikola Pilic; and baseball pitcher Catfish Hunter's battle to become MLB's first free agent.
Players is a gripping, fly-on-the-wall account of the creation and rise of the modern sports world and the people who fought to make it happen. From the professionalization of the Olympics to the outsize influence of companies like IMG, Nike, and ESPN, this fascinating book details the wild evolution of sports into the extravaganza we experience today, and the inevitable trade-offs those changes have wrought.
Before you stream any Disney Content, carefully read this EULA. Before you can license any Disney Content, you will be asked to accept all the terms of this EULA. If you do not wish to accept all the terms of this EULA, you will not be able to license the Disney Content.
You understand and agree that the Disney Content you receive through the OverDrive service, such as Disney movies, images, artwork and other copyrightable materials (the "Disney Content") is licensed by OverDrive from Disney. The Disney Content you receive through the OverDrive service, including the copyrights in the Disney Content, is owned by Disney, and is protected by the copyright laws of the United States, as well as other intellectual property laws and treaties. OverDrive and Disney do not transfer any title, right or interest to or in the Disney Content to you.
Disney Content delivered to you through the OverDrive service is licensed to you; not sold, transferred or assigned to you.
OverDrive grants you a non-exclusive and non-assignable sublicense to stream and view a copy of the Disney Content only on approved devices only for the purpose of your personal, non-commercial viewing of the Disney Content consistent with the terms of this license. The delivery of the Disney Content does not transfer to you any commercial or promotional use rights in the Disney Content. All other rights in the Disney Content are reserved by Disney, and any other use is strictly prohibited.
You may not transfer, distribute, copy or reproduce the Disney Content or any portion thereof onto any physical medium, memory, server, device or other hardware, or any other medium now known or hereafter devised. In addition, you may not sell, rent, lease, redistribute or sublicense the Disney Content. You may not attempt to circumvent, avoid, bypass, remove, deactivate, impair or otherwise defeat any encryption, rights signaling or copy protection technology in which the Disney Content is wrapped or otherwise associated with, and you may not edit, modify, translate or create derivative works or adaptations of the Disney Content. You may not decompile, copy, reproduce, reverse engineer, disassemble or otherwise reduce the computer file in which the Disney Content is stored to a human-readable form.
You may not stream or transmit Disney Content outside of the United States of America and Canada, and their respective territories, possessions and associated commonwealths.
The Disney Content is provided "AS IS". Disney expressly disclaims any warranties and conditions, express, implied, or statutory, including but not limited to, warranties or conditions of merchantability, fitness for a particular purpose, satisfactory quality and noninfringement, and their equivalents under the laws of any jurisdiction. Disney does not warrant or otherwise state that the Disney Content will meet your requirements.
Under no circumstances shall Disney be liable for any damages, including any direct, indirect, special, incidental or consequential damages of any kind under any legal theory (tort, contract or otherwise) that result from the use of, or the inability to use, the Disney Content, even if Disney has been advised of the possibility of such damages.
Any material breach of the EULA, including without limitation, copying or distribution of the Disney Content, will result in termination of the license for such Disney Content.
If this is your first time selecting "Send to NOOK® app," you will be taken to a Barnes & Noble page to sign into (or create) your NOOK account. You should only have to sign into your NOOK account once to link it to your library account. After this one-time step, periodicals will be automatically sent to your NOOK account when you select "Send to NOOK® app."
You can read periodicals on any NOOK tablet or in the free NOOK reading app for iOS, Android, or Windows 8.